Why Businesses need to Start Thinking of Conversations as Content

Customer Chatbot Conversation Chatbots and conversational marketing are enabling companies to make great strides into improving customer experience.  “Do you integrate with my CMS?  How do I update my billing info? Will this platform play nicely with our newest shiniest…

Which is a Best Option: AI-Powered or Rule-Based Chatbots?

Navigate to your favorite online domain, and you most likely can see conversational interfaces that are either an AI-Powered or Rule-Based Chatbot.  These conversational interfaces are crushing it online.  Companies are eagerly adopting these tools to improve customer engagement and…