Why Businesses need to Start Thinking of Conversations as Content

Customer Chatbot Conversation Chatbots and conversational marketing are enabling companies to make great strides into improving customer experience.  “Do you integrate with my CMS?  How do I update my billing info? Will this platform play nicely with our newest shiniest…

AI in Customer Service

How AI Is Revolutionizing Customer Service

More businesses than ever are using artificial intelligence (AI) to optimize performance. One of the most rapidly growing applications of AI in business is ensuring customer success (CS). This is an essential component of any business, yet one that is…

Which is a Better Option: AI-Powered or Rule-Based Chatbots?

Navigate to your favorite online domain, and you most likely can see conversational interfaces that are either an AI-Powered or Rule-Based Chatbot.  These conversational interfaces are crushing it online.  Companies are eagerly adopting these tools to improve customer engagement and…