How well do you know your customers? The creation of conversational-based, multi-channel automation lets companies easily connect with their customers through different communication channels. This flexibility allows you to reach customers on the platform of their choice – where they are, when they need and want information.
However, to truly personalize each interaction, companies need to be able to access and actively use their customer data. Not only can this enhance top of the funnel customer conversion, it enhances the entire customer journey and improves your customer success efforts. We call this Data-Driven Long Tail Customer Success. By focusing on the Long Tail, you can personalize each touchpoint along a customer’s journey with your brand, creating the brand advocates that every company wants.