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Welcome to the Self Storage Lab — where we deconstruct how operators are adapting to today’s technology-driven landscape and how it might impact your business.

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In episode 21 of the Self Storage Lab, we’re diving back into the world of AI with all of the recent buzz over the last week. We review key announcements from the Google I.O. conference, including AI overviews in search, and OpenAI's new product developments. The discussion covers how these advancements might affect search behaviors, content strategies, and digital marketing, especially for businesses dependent on web traffic.

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The conversation extends to issues of accuracy and potential disruptions in organic search rankings, exploring the broader impact on operations, security, and customer interactions within the self-storage sector.

Read: AI vs Automation: What is the difference in 2024?

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Mentioned in this episode

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00:34 - Google's AI Overview: A Game Changer?

01:48 - Impact on Content Strategies and SEO

02:26 - User Experience and Competitor Analysis

04:59 - Google's Experimentation and Future Directions

08:01 - Monetization Challenges and Global Search Trends

11:10 - Adapting Content for AI-Driven Search

20:32 - The Role of Thought Leadership and Social Media

27:55 - Brand Equity in Self Storage

28:35 - Newsletter Announcement

29:01 - AI Hallucinations and Accuracy

30:54 - The Future of Search and AI

35:12 - AI Hardware Innovations

36:43 - Wearable AI Devices

40:41 - AI in Photography and Self Storage

49:41 - AI Agents and Security Systems

52:43 - Rapid Fire AI News

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If you haven’t already, go download the second edition of our industry report “The State of Technology in Self Storage”. We cover a ton of data points focused on how operators should think about putting The Modern Customer at the center of their universe.

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