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Welcome to the Self Storage Lab — where we deconstruct how operators are adapting to today’s technology-driven landscape and how it might impact your business.

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In this episode of the Self Storage Lab, the focus is on third-party management with a special emphasis on branding and marketing strategies. Melissa Stiles, Chief Marketing Officer at Storage Asset Management (SAM), joins the discussion to share her extensive experience and insights. Key topics include grassroots marketing, reputation management, word-of-mouth referrals, and digital marketing techniques. Melissa also elaborates on the role of influencers, the use of AI in marketing, and how to stay updated with evolving marketing tools. Additionally, Melissa talks about the importance of community-based strategies and handling reviews to enhance brand presence and customer experience.

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Also listen to -> Episode 14: QR Codes - What are they and how can I use them in Self Storage?

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Mentioned in this episode

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01:01 Melissa's Background and Unique Skills

03:44 Diving into Self Storage Marketing

05:07 Core Principles of Successful Marketing

07:34 Brand Awareness and Grassroots Marketing

14:42 Influencer Marketing in Self Storage (youtube, tiktok, instagram)

24:13 Data-Driven Marketing Decisions

31:12 Leveraging Local Relationships for Marketing

32:11 Exploring Geofencing and Micro-Influencer Strategies

33:54 Brand Differentiation and Hyperlocal Focus

39:05 Reputation Management and Review Strategies

47:14 Integrating AI in Business Operations

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If you haven’t already, go download the second edition of our industry report “The State of Technology in Self Storage”. We cover a ton of data points focused on how operators should think about putting The Modern Customer at the center of their universe.

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