In this episode, Rick Beal and Megan Smith, co-founders of Atomic Storage Group, share their journey of rapidly scaling their company to manage over 90 facilities across 20 states since its inception in 2019. They discuss their backgrounds, challenges faced, and how they successfully balance technology and the human touch in operations. The conversation delves into their hiring strategies, the importance of educational marketing, and the future trends in self storage, including technology adoption, the rise of hybrid management models, and the significance of keeping operations streamlined and efficient.
Also in our queue: Episode 17: State of Technology - Uncovering Customer Trends
01:33 The Origin Story of Atomic Storage
02:57 Early Challenges and Growth
03:50 Out-of-the-box Management Strategies
05:57 Technology and Trends in Self Storage
11:32 Balancing Efficiency and Personalization
17:39 Remote Work and Company Culture
20:18 Client Relationships and Decision Making
29:51 Generational Preferences
30:53 Tech Integration in Retail
32:14 The Fred Factor: Simplifying Tech
33:56 Hiring Strategies and Common Sense
40:31 Trends and Innovations in Self Storage
45:41 Market Expansion and Organic Growth
52:20 Rapid Fire: Ranking Tech Importance
If you haven’t already, go download the second edition of our industry report “The State of Technology in Self Storage”. We cover a ton of data points focused on how operators should think about putting The Modern Customer at the center of their universe.
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