Podcast

Episode 26: Decision-making framework & tech adoption with Atomic Storage Group | Self Storage Lab

December 16, 2024
2 minutes

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In this episode, Rick Beal and Megan Smith, co-founders of Atomic Storage Group, share their journey of rapidly scaling their company to manage over 90 facilities across 20 states since its inception in 2019. They discuss their backgrounds, challenges faced, and how they successfully balance technology and the human touch in operations. The conversation delves into their hiring strategies, the importance of educational marketing, and the future trends in self storage, including technology adoption, the rise of hybrid management models, and the significance of keeping operations streamlined and efficient.

Also in our queue: Episode 17: State of Technology - Uncovering Customer Trends

In this episode, we discussed:

01:33 The Origin Story of Atomic Storage

02:57 Early Challenges and Growth

03:50 Out-of-the-box Management Strategies

05:57 Technology and Trends in Self Storage

11:32 Balancing Efficiency and Personalization

17:39 Remote Work and Company Culture

20:18 Client Relationships and Decision Making

29:51 Generational Preferences

30:53 Tech Integration in Retail

32:14 The Fred Factor: Simplifying Tech

33:56 Hiring Strategies and Common Sense

40:31 Trends and Innovations in Self Storage

45:41 Market Expansion and Organic Growth

52:20 Rapid Fire: Ranking Tech Importance

Mentioned in this episode

If you haven’t already, go download the second edition of our industry report “The State of Technology in Self Storage”. We cover a ton of data points focused on how operators should think about putting The Modern Customer at the center of their universe.

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