Facility Automation
Self-Storage CRM: Turning Data Into Dollars
A self-storage CRM is more than just a tool for facility operators; it’s the gateway to smarter business decisions, more unit bookings, and higher rental revenue.
With the right CRM, facility operators can leverage data to attract more tenants, retain existing ones, and optimize operations.
As if by magic, introducing a self-storage CRM into your technology stack can help address many common bottlenecks stifling business growth.
Are you...
- Struggling to convert inquiries into bookings?
- Unsure how to maximize revenue from your existing customers?
- Spending too much time on repetitive tasks?
These challenges can hold back growth and add unnecessary stress. But the solution lies in using tools that work as hard as you do.
This article is for:
- Facility operators looking to automate and grow.
- Teams aiming to improve tenant experiences.
- Self-storage businesses focused on increasing profitability.
What Is A Self-Storage CRM & Why Does It Matter?
A self-storage CRM is a software platform designed to help operators manage customer interactions, store data, and streamline operations.
Here's why this matters: the insights you gain from your CRM can lead to actionable strategies that increase occupancy rates and drive revenue.
The most impressive CRMs do more than store data. They also help you analyze it in real-time. A platform like swivl empowers operators to automate customer inquiries, deliver personalized recommendations, and handle tasks like account management effortlessly.
How Can CRM Automation Boost Revenue?
When you look closer, you'll find that automation doesn’t just save time; it directly impacts the bottom line. From automated responses to inquiries to booking reservations while you sleep, a self-storage CRM eliminates barriers that might otherwise cost you tenants.
For example, nearly 60% of renters choose the first facility that responds to their inquiry. Automated systems like swivl can handle this instantly and ensure you never lose a lead due to dreaded slow response times.
Why Does 24/7 Accessibility Increase Bookings?
It’s not surprising that many prospective tenants search for storage solutions outside traditional business hours. swivl enables you to be “always open” with digital assistants that handle inquiries at any time. Yes, even at two o’clock in the morning.
Our perspective is shaped by data: when operators offer round-the-clock access, they capture a larger share of the market. This is another example of what we think makes automation essential - not just convenient.
What Features Should You Look For In A Self-Storage CRM?
Not all CRMs are created equal. From what we've seen, the most effective platforms include:
- Digital assistants to automate customer service and reservations.
- Inventory Recommendations to help tenants find the right unit size with ease.
- Omni-channel experiences to communicate with prospective tenants where they are.
- Call center deflection by handling simple inquiries automatically.
swivl combines these features to multiply a team’s effectiveness without adding headcount. This means you can keep facility staff focused on tasks that align with their unique skill sets and keep them as far away as possible from administrative work.
How Does Data Turn Into Dollars?
Here's why this matters: a CRM doesn’t just track your tenants; it identifies trends. When operators analyze booking patterns, occupancy rates, and customer preferences, they can begin to make more data-driven decisions to increase revenue.
Insights from your CRM can guide pricing strategies, inform marketing campaigns, and help you offer services tenants are willing to pay a premium for. You can uncover many useful tidbits of information to guide a range of strategic initiatives at your storage facility.
Can Automation Enhance Tenant Relationships?
Our take on this is somewhat unique: automation isn’t about replacing personal interactions - it’s about enhancing them. swivl allows teams to focus on meaningful moments with tenants, like helping them during big life transitions, by taking care of repetitive tasks.
It’s a reminder that happier tenants lead to better retention and more referrals.
What Are The Next Steps For Facility Operators?
Okay, so what next? We've got some actionable steps for facility operators:
- Assess your current customer management system.
- Identify opportunities for automation that save time and reduce costs.
- Explore a self-storage CRM like swivl to see how it can align with your goals.
With the right CRM in place, your facility will run smoother, your team will be less stressed, and your revenue will no doubt begin to climb higher. Now’s the time to let technology do the heavy lifting so your facility staff can focus on meaningful interactions with tenants.
Find out more about swivl and book a demo today.
