‍

Listen to the episode on your favorite app!

‍

Welcome to the Self Storage Lab — where we deconstruct how operators are adapting to today’s technology-driven landscape and how it might impact your business.

‍

In this episode, the first vendor guest, Matt Engfer, CEO and co-founder of Cubby, discusses how his company is transforming the self-storage industry with modern facility management software. Matt shares his journey from various industries—retail, life insurance, martech—and how these experiences influence his approach in self-storage. The conversation explores critical topics like revenue management, future tech landscapes, and the importance of having a product-led company. The discussion delves into practical strategies for pricing, the value of customer feedback, and the nuances of effective marketing in a need-based industry.

Recommended listen: Episode 11 - Choosing the Right Facility Management Software

In this episode, we discussed:

00:30 Matt Engfer's Journey to Self Storage

01:19 The Inspiration Behind Cubby

02:56 Challenges in the Self Storage Industry

05:07 Matt's Background and Early Career

10:10 Lessons from Marketing and Tech

27:04 Building a Successful Software Company

32:26 Challenges and Opportunities in Self-Storage Tech

33:02 Exploring White Space in Self-Storage

36:45 Revenue Management Strategies

47:39 Marketing's Impact on Revenue

54:30 Customer-Centric Product Development

Listen, rate, and subscribe!

Apple Podcasts · Spotify · Google Podcasts · Amazon Music · Anchor · Pocket Casts