Marketing
SEO for Self Storage: Where's the Low Hanging Fruit?
SEO for self-storage in 2025 is alive and kickin’.
Every year, you hear the same thing: SEO is dead.
Meanwhile, prospective tenants are still searching for self-storage facilities on Google and renting units like there’s no tomorrow.
When considering options for local storage facilities, prospective tenants often perform a quick Google search as their first step.
This habit isn’t changing anytime soon.
If you are not using search engine optimization to propel your self-storage business higher in the rankings, competing facilities will.
The problem is that many self-storage operators don’t know where to begin with SEO for their facility.
We don’t blame you! SEO can often feel like a bit of a minefield, especially when you have a million other things to worry about.
As a self-storage facility operator, are you:
- Struggling to understand how to attract more tenants through your website?
- Wondering how to improve your online visibility without a massive budget?
- Unsure of which SEO strategies will have the most impact on your business?
This article will break down how we are thinking about SEO in 2025.
At swivl, we see three distinct opportunities for self-storage facilities:
- Programmatic SEO
- Guest Posting
- Google Business Profiles
Focusing your SEO strategy in 2025 on these three key areas will provide the concentration needed to begin making significant progress and observing tangible outcomes.
How Are Operators Thinking About SEO For Their Facilities?
SEO for self-storage facilities is often put on the back burner because operators are overwhelmed with day-to-day responsibilities.
It’s easy to push digital marketing tasks aside when there are units to rent, employees to manage, and customers to assist.
Another common challenge is the perception that SEO requires a large financial investment or specialized knowledge that is out of reach for most facility operators.
While it’s true that effective SEO takes time and effort, starting with the basics can deliver meaningful results without breaking the bank.
Many operators also struggle to see the direct correlation between SEO efforts and revenue.
However, as the majority of prospective tenants search online before making a decision, investing in SEO is crucial to staying competitive.
SEO For Self-Storage Facilities: 3 Major Opportunities
1 - Programmatic SEO
Programmatic SEO involves creating large volumes of content that target specific keywords systematically. For self-storage businesses, this often means targeting location-based keywords at scale.
Here’s an example: if your facility operates in multiple cities, you can create optimized pages for searches like “self-storage in [city name]” or “climate-controlled storage near [location].”
These pages can rank for localized queries and attract prospective tenants in each area. While this approach may require some technical setup, there are plenty of integrations and tools available to simplify the process.
Programmatic SEO allows you to efficiently scale your content strategy and capture more local traffic.
Pro Tip: Make sure your pages include relevant keywords, up-to-date pricing, and engaging calls-to-action (e.g., “Reserve Your Unit Today!”).
2 - Guest Posting
Guest posting is an excellent way to increase exposure for your self-storage business while building valuable backlinks to your website. Contributing content to industry-relevant websites such as Inside Self-Storage can help position your facility as an authority in the space.
These high-authority backlinks not only enhance your facility website’s domain authority but also boost your search engine rankings. When you consistently share insights and expertise on reputable platforms, you can reach a broader audience and drive more traffic to your website.
Pro Tip: Start by reaching out to local blogs or niche websites that cater to moving, real estate, or small business audiences—they’re often eager for fresh content.
3 - Google Business Profiles
Optimizing your Google Business Profile (GBP) is essential for self-storage facilities looking to attract local tenants. A well-maintained GBP ensures your facility appears in local search results, complete with accurate information such as location, contact details, and operating hours.
Encourage satisfied customers to leave positive reviews, as these can significantly influence prospective tenants.
Pro Tip: Regularly update your GBP with photos, promotions, and posts to keep it active and engaging.
Is Your Facility Making The Most Of Google?
Google is often the first touchpoint for potential customers searching for self-storage solutions. If your facility isn’t showing up in local search results or map listings, you’re missing out on valuable opportunities.
Take a proactive approach by optimizing your website for relevant keywords, ensuring your Google Business Profile is complete, and leveraging other tools like Google Ads to supplement your organic efforts. The combination of a strong SEO foundation and a strategic approach to Google’s platform can drive significant results.
To summarize, we’ve outlined three key areas for you to explore:
- Programmatic SEO for targeting location-specific keywords at scale.
- Guest posting to build authority and earn high-quality backlinks.
- Google Business Profiles to enhance local visibility and attract tenants.
SEO doesn’t have to be overwhelming or overly complex. If you can knuckle down and focus on these core strategies, you will see real progress in your search rankings and, ultimately, your bottom line.
Start small, stay consistent, and remember that every improvement brings you closer to filling those units and growing your self-storage business.
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